White label refers to a product or service that is produced by one company but rebranded and sold by another company as if it were their own. The term "white label" comes from the practice of putting a blank or white label on a product, which can then be customized with the branding of the company that will sell it.
White label products or services are usually fully developed and ready to be sold, but the company that rebrands them can make minor changes to suit their branding needs. For example, a company may purchase a white label software solution, which they can then brand with their logo and colors and sell to their customers as their own software.
White label solutions are commonly used in industries such as technology, marketing, and finance, where companies may not have the resources to develop their own products or services from scratch, or where they want to quickly enter a new market without investing a lot of time or money in product development.
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